ABOUT

Our Mission

more people

〰️

more nature

〰️

more often

〰️

more people 〰️ more nature 〰️ more often 〰️

Why we exist

Let’s be honest. The world’s a bit much sometimes. Busy. Loud. Endless notifications. Not enough fresh air. So we’re here to offer something a bit different. We believe that spending time in nature ,even just a little bit, can do wonders. For your head. For your heart. For your health.

And hey, it doesn’t need to be a big deal. You don’t have to hike Everest. Or hug trees. Or become Bear Grylls overnight. Maybe it’s a walk. Maybe it’s sitting still. Maybe it’s watching your kid make friends with a duck.

Whatever it looks like for you, it counts. Because when you feel better, you do better. And when more of us feel better, the planet gets a bit of a break too. That’s the loop we love. People helping nature. Nature helping people. Simple as that.

So what if it rains? Go anyway. You are nature. It’s your planet. Your nature. Your call.

Meet the Team

  • Ant Rawlins

    Founder & CEO

  • Holly Boucher

    Partnerships & Growth

  • Simon Jones

    Advisor / Director

Advisory Board

Wildling is privileged to be supported by a stellar advisory board that shares our vision and actively supports us in our mission.

  • Tim Smit

    Visionary behind the Eden Project, turning a site in Cornwall into a global symbol of regeneration and nature’s power.

  • Deborah Meaden

    Deborah Meaden

    Investor and conservation champion, using business to drive sustainability and protect the planet.

  • Ben Goldsmith

    Financier and environmentalist dedicated to restoring wild landscapes and funding nature’s revival.

Wildling is incubated by Navigate, one of the UK’s leading visitor marketing and innovation agencies.

With 20 years of experience and a track record supporting 5% of the UK’s paid-for visitor destinations, Navigate blends creative, commercial, and digital insight to help pioneering organisations grow impact and revenue.