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The Nature App // Press Page
Wildling is helping more people reconnect with nature across the UK, here is everything you need to feature Wildling in national campaigns and distribution
Key Facts
2000+
Nature Locations
Weekly
Nature magazine
UK
Wide Coverage
Free
On Android & iOS
35,000
Downloads
Mention us on Social Media @wildling.app
Arrange a bespoke quote or interview by emailing hello@willding.app
About Us
Wildling is a nature discovery platform built to connect people with the natural world and help organisations demonstrate the value of the places they manage and champion.
The app gives users access to over 2,000 nature locations across the UK, a weekly nature magazine, wildlife identification guides, seasonal activity ideas and real-time geofencing technology that links physical visits to measurable data. Whether someone is looking for their nearest woodland, learning to identify what they see, or planning a day out with the family, Wildling meets them where they are.
Backed by some of the UK's leading conservation and nature organisations, and supported by advisors including Deborah Meaden, Ben Goldsmith and Sir Tim Smit, Wildling is building a new standard for nature engagement data, giving partners measurable, policy-grade insight into how people experience and interact with nature destinations.
Boilerplate Copy
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Wildling is a nature discovery platform that connects people with the natural world and gives organisations measurable insight into how audiences engage with nature destinations. The app combines a consumer-facing experience (nature places, editorial content, wildlife guides and family activities) with proprietary geofencing technology that captures real-world visit data. Available on iOS and Android.
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Wildling is a UK nature discovery platform that makes it easier for people to find, understand and enjoy the natural world, and gives organisations the tools to measure and demonstrate how their audiences engage with it. The app offers over 2,000 nature locations, a weekly nature magazine, seasonal content, wildlife identification guides and family activity suggestions. Underpinning all of this is Wildling's proprietary geofencing technology, which creates structured, anonymised data on real-world nature visits, linking physical behaviour to digital engagement in a way that has never been available at scale before.Backed by the UK's leading conservation and nature organisations, and supported by advisors including Deborah Meaden, Ben Goldsmith and Sir Tim Smit, Wildling is available free on iOS and Android.
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Instagram
We're proud to be a partner of @wildling.app, a nature discovery platform that helps people find wild places and understand what they see.Through Wildling, our [sites/content/stories] reach people who are already looking for exactly what we offer. Find us on the app and explore what's near you.
#WildlingApp #FindYourWild #UKWildlifeFacebook
We're pleased to be working with Wildling, a free nature discovery app that connects people with over 2,000 UK nature locations.If you use the app, you can find [Partner Name] on there: our places, content and latest news, all in one place. Download Wildling on iOS or Android and give it a look.
#WildlingApp #NatureEveryday
LinkedIn
We’re excited to see how platforms like Wildling are making nature more accessible, discoverable, and engaging for people across the UK.With over 2,000 nature locations, wildlife guides, seasonal content, and real-world nature engagement insights, Wildling is helping connect more people with the outdoors, wherever they are.
It’s great to see technology being used to encourage deeper connections with nature while also supporting organisations with meaningful engagement data and audience insight.
Find out more about @wildling.app and explore the natural world around you.
#WildlingApp #FindYourWild #NatureEveryday #UKWildlife #GetOutside
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Use these when posting about Wildling or your partnership:
#WildlingApp: primary brand hashtag, use on all posts
#FindYourWild: aspirational, use on nature/place posts
#NatureEveryday: use on everyday engagement content
#UKWildlife: broad reach, nature identification content
#WildNature: community/exploration posts
#GetOutside: family and activity content
#NatureData: use on data, conservation or impact posts
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Have you discovered Wildling yet? It's a free nature app for iOS and Android that helps people find wild places, learn about wildlife and stay connected with the natural world year-round. [Partner Name] is a featured partner, which means your audience can find our [places/content/updates] directly in the app. Download it here:
Downloadable Assets
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Anthony Rawlins designed Wildling to encourage more people than ever before, to connect with, and visit nature places across the country.
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We have a range of Wildling App screenshots available for press use.
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Download our Complete Media Pack with logos, approved images, screenshots and headshots
Wildling Image
Style Guide
Wildling uses photography that helps tell the story of everyday connection with nature. Here’s a simple guide to the kinds of images that fit the brand best.
The photography should feel warm, honest, and natural, like someone just happened to catch a lovely moment outdoors rather than setting up a perfect shot. Think families exploring, muddy boots, wildflowers, woodland walks, and everyday UK green spaces in all kinds of weather. Images should use natural light and feel relaxed and real, avoiding anything too polished, dramatic, studio-style, or overly curated.
Product & App Overview
Use these bullets to explain what Wildling is and how it works in your comms, press releases or social media content.
Wildling is a free nature discovery app for iOS and Android, connecting users with over 2,000 nature locations across the UK, from beaches and woodlands to managed conservation sites and local green spaces.
Geofencing technology creates digital perimeters around nature locations, capturing anonymised data on visit frequency, dwell time, movement patterns and repeat behaviour, giving partners structured, real-world insight into how audiences engage with their sites.
Location-triggered communications allow partners to reach app users contextually, with welcome content, discovery prompts and supporter appeals delivered at the moment of visit.
Wildling hosts a weekly Nature Magazine that brings seasonal content, wildlife guides and partner stories directly to users, keeping them engaged with the natural world between visits.
Partners are given a dedicated profile within the app, bringing together their nature places, editorial content, campaign calls to action and supporter options in one permanent, growing hub.
